英语翻译广告有广义和狭义之分,它们具有不同的特点,其定义的特性范围也是不一样的.广义广告的主要特点是,广告的内容和对象都

英语翻译
广告有广义和狭义之分,它们具有不同的特点,其定义的特性范围也是不一样的.
广义广告的主要特点是,广告的内容和对象都比较广泛,包括营利性广告和非营利性广告.经济广告是为了推销商品和劳务,获取利益,属盈利性广告；非经济广告则是为了达到某种宣传目的,属非盈利性广告.非盈利性广告的例子很多,如西方国家的竞选广告,属政治宣传广告,中央电视台的“广而告之”节目属于道德教育广告,而我国古代设置烽火台,当国家受到外来入侵时,在烽火台上燃起狼烟,以召唤各方诸侯前来支援,属于军事广告.
狭义广告是指盈利性广告,或称经济广告或商业广告,如报刊、电台和电视台的广告节目,以及招贴、幻灯、橱窗布置和商品陈列等.狭义广告的定义为：“广告是广告主以付费的方式,通过公共媒介对其商品或劳务进行宣传,借以向消费者有计划地传递信息,影响人们对所广告的商品或劳务的态度,进而诱发其行动而使广告主得到利益的活动.”这样的盈利性广告的定义,说明了如下问题：
（1）广告是一种有计划有目的的活动；
（2）广告活动的主体是广告主,而广告活动的对象是广大消费者；
（3）广告活动是通过大众传播媒介来进行的,而不是面对面的传播,如推销员的推销；
（4）广告活动的内容是经过有计划地选择的商品或劳务信息；
（5）广告活动的目的,是为了促进商品或劳务的销售,并使广告主从中获取利益.

Advertising the broad and narrow sense,they have different characteristics,the characteristics of the scope of its definition is not the same.
The main characteristics of a broad advertising,advertising content and the object are more extensive,including for-profit advertising and non-profit advertising.Economic advertising is to sell goods and services,access to benefits,is a profitable advertising; non-economic advertisements in order to reach a certain propaganda purposes,is a non-profit advertising.Are many examples of non-profit advertising,such as the West's campaign ads,is a political advertising,China Central Television's "widely advertised" program belongs to moral education ads,while the beacon is set in ancient China,when the countries were affected by foreign invasion,in the Beacon's growing and becoming ignited in order to summon the parties to princes to come to support a military advertising.
Advertising refers to the narrow profit-making ads,or economic advertisements or commercial advertising,such as newspapers,radio and television advertising programs,as well as posters,slides,window layout and merchandise displays and so on.Narrowly defined advertising as:"advertising is the way advertisers to pay through the public media publicity for their goods or services to consumers in a planned way to transmit information,influence people by advertising on the attitude of the goods or services,thereby inducing its actions Ershi advertisers receive benefits activities."This definition of the profitability of advertising shows that the following issues:
(1) advertising is a planned purposeful activities;
(2) advertising campaign is the mainstay advertisers,and advertising campaigns targeted at consumers;
(3) advertising campaign is carried out through the mass media,rather than face to face communication,such as the salesman of the marketing;
(4) The advertising content is planned through the choice of goods or services information;
(5) The advertising campaign aims to promote the sale of goods or services,and enable advertisers to reap profits