百度作业网麻烦高手人工翻译一下^_^
来源：学生作业帮 编辑：百度作业网作业帮 分类：综合作业 时间：2024/08/09 22:01:52
麻烦高手人工翻译一下^_^
“窜货”是困扰企业营销人员的众多问题之一, 窜货现象导致价格混乱和渠道受阻,严重威胁着品牌无形资产和企业的正常经营,影响企业长期获利能力,甚至危及企业的生存,在业内素有“杀手”之称.企业如果想彻底根治经销商窜货的问题,就必须将窜货管理视为一项系统工程,进行全面的规划和设计.本文从渠道主体的角度,分析窜货的表现形式、成因以及窜货的管理对策.对于窜货,不能简单地一堵了之,而应具体分析其产生的原因,明确窜货存在的必然性和合理性,理性应对,才能既保持市场的红火,又将窜货带来的危害降到最小.
非常感谢!
“窜货”是困扰企业营销人员的众多问题之一, 窜货现象导致价格混乱和渠道受阻,严重威胁着品牌无形资产和企业的正常经营,影响企业长期获利能力,甚至危及企业的生存,在业内素有“杀手”之称.企业如果想彻底根治经销商窜货的问题,就必须将窜货管理视为一项系统工程,进行全面的规划和设计.本文从渠道主体的角度,分析窜货的表现形式、成因以及窜货的管理对策.对于窜货,不能简单地一堵了之,而应具体分析其产生的原因,明确窜货存在的必然性和合理性,理性应对,才能既保持市场的红火,又将窜货带来的危害降到最小.
非常感谢!
“Flees the goods” puzzles one of enterprise marketing personnel multitudinous questions,flees the goods phenomenon to cause the price chaotic and the channel is blocked,is threatening the brand intangible asset and enterprise's normal management seriously,affects the enterprise long-term profit ability,even endangers the enterprise the survival,in industry in is known as “the murderer” the name.If the enterprise wants to permanently cure the dealer to flee thoroughly the goods question,must flee the goods management to regard as a systems engineering,carries on the comprehensive plan and the design.This article from the channel main body angle,the analysis flees the goods manifestation,the origin as well as flees the goods management countermeasure.Regarding flees the goods,could not one stop up it simply,but should specifically analyze the reason which it produced,fled explicitly the goods existence inevitability and the rationality,the rationality should to,could both maintain the market the red fire,and will flee the harm which the goods brought to fall slightly to.