英语翻译In order to begin to understand web-mediated trust we mu
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英语翻译
In order to begin to understand web-mediated trust we must first look at how it has been,and currently is,studied,there are several ongoing discussions concerning trust in the academics as well as the commercial world.Firstly,there are several current technical debates around the problems of verifying and managing identity.Issues on digital privacy and "computer-to-computer" trust are also frequently discussed.Secondly,there has been activity in the interdisciplinary field of web credibility (Fogg,2003),with its primary roots in experimental social psychology.Here the focus lies mostly on the business-to-consumer perspective (Fogg&Tseng,1999).Thirdly,there is research in the area of "online" sociology and anthropology,which often touches ,yet rarely focuses on,trust related issues.
This entails that simply referring to "online trust research" becomes problematic,since all of the above research fields,although all are concerned with trust,are at the same time radically different in their nature .One could say that the first area of computer science related trust research is rather irrelevant in our study since it does not attempt to understand trust itself,but treats it as a "binary"and rather trivial property of a relationship .It tries to answer questions such as "how can online trust-based or trusted systems be designed"(Resnick et al.,2000)in a pragmatic fashion without problematising the understanding of trust itself.The second,also highly pragmatic,field tries to separate out the concept of "credibility"from trust in order to make way for specific quantitative studies on what people generally perceive as being "credible"and "trustworthy" online,almost entirely without addressing the more fundamental questions around trust (Fogg&Tseng,1999).Hence,we feel that the approach most relevant in our endeavour to understand interpersonal trust in a web-mediated social space is in line with the third field of research,namely to apply existing work of offline sociology to the online world.However,as we shall see ,it is a highly difficult route to go down.
In order to begin to understand web-mediated trust we must first look at how it has been,and currently is,studied,there are several ongoing discussions concerning trust in the academics as well as the commercial world.Firstly,there are several current technical debates around the problems of verifying and managing identity.Issues on digital privacy and "computer-to-computer" trust are also frequently discussed.Secondly,there has been activity in the interdisciplinary field of web credibility (Fogg,2003),with its primary roots in experimental social psychology.Here the focus lies mostly on the business-to-consumer perspective (Fogg&Tseng,1999).Thirdly,there is research in the area of "online" sociology and anthropology,which often touches ,yet rarely focuses on,trust related issues.
This entails that simply referring to "online trust research" becomes problematic,since all of the above research fields,although all are concerned with trust,are at the same time radically different in their nature .One could say that the first area of computer science related trust research is rather irrelevant in our study since it does not attempt to understand trust itself,but treats it as a "binary"and rather trivial property of a relationship .It tries to answer questions such as "how can online trust-based or trusted systems be designed"(Resnick et al.,2000)in a pragmatic fashion without problematising the understanding of trust itself.The second,also highly pragmatic,field tries to separate out the concept of "credibility"from trust in order to make way for specific quantitative studies on what people generally perceive as being "credible"and "trustworthy" online,almost entirely without addressing the more fundamental questions around trust (Fogg&Tseng,1999).Hence,we feel that the approach most relevant in our endeavour to understand interpersonal trust in a web-mediated social space is in line with the third field of research,namely to apply existing work of offline sociology to the online world.However,as we shall see ,it is a highly difficult route to go down.
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为了了解网际网络信任的问题,我们必须先看看它的研究现状,在学术界和商业界,有几点正被讨论的信任问题:首先,当前围绕验证和管理身份问题存在几点技术性的争议,有关数据隐私和“电脑对电脑”的网上信任关系这一议题也被频繁的讨论.其次,对网络可信性(Fogg,2003)的跨学科领域研究活动,其根源在于社会心理学实验,且大多是从B2C角度(Fogg&Tseng,1999)进行的研究.第三,在“网络”社会学和人类学领域的研究中,虽然经常碰到信任相关的问题,但却很少给予关注.
这意味着仅仅简单地进行“网络信任研究”是有问题的,因为上面的研究领域,虽然都关注于信任的研究,但同时他们的本质上是不同的.有人可能会说,与计算机科学有关的最初成立的网络信赖关系研究和我们目前的研究毫不相干,其根本原因是忽略了对网络上产生的“信赖关系”的本质性认识,仅把它作为一个“二元”和次要的特性的关系.这种网络信任研究试图以一种无问题的务实的方式去理解信任本身,并试着回答诸如“怎样设计在线信任或信赖系统”(Resnick et al.,2000).第二,也是非常务实的一点,为了给人们通常理解的“可信的”和“值得信任的”网络做具体的定量研究,该领域尝试把“信誉”的概念从信任中分离出来,但这种方法几乎完全没有解决信任的根本问题.因此,我们认为,与尽力去理解网际网络社会空间的人际信任现象最相关的做法是符合第三个领域的研究,即把现实社会存在的研究应用到网络世界,然而,正如我们将看到的,前进的路将困难重重.
这意味着仅仅简单地进行“网络信任研究”是有问题的,因为上面的研究领域,虽然都关注于信任的研究,但同时他们的本质上是不同的.有人可能会说,与计算机科学有关的最初成立的网络信赖关系研究和我们目前的研究毫不相干,其根本原因是忽略了对网络上产生的“信赖关系”的本质性认识,仅把它作为一个“二元”和次要的特性的关系.这种网络信任研究试图以一种无问题的务实的方式去理解信任本身,并试着回答诸如“怎样设计在线信任或信赖系统”(Resnick et al.,2000).第二,也是非常务实的一点,为了给人们通常理解的“可信的”和“值得信任的”网络做具体的定量研究,该领域尝试把“信誉”的概念从信任中分离出来,但这种方法几乎完全没有解决信任的根本问题.因此,我们认为,与尽力去理解网际网络社会空间的人际信任现象最相关的做法是符合第三个领域的研究,即把现实社会存在的研究应用到网络世界,然而,正如我们将看到的,前进的路将困难重重.
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