英语翻译随着21世纪的到来和经济全球化进程的加剧,让企业越来越意识到顾客才是自己生存和发展的核心,对当前的企业来说,营销

英语翻译
随着21世纪的到来和经济全球化进程的加剧,让企业越来越意识到顾客才是自己生存和发展的核心,对当前的企业来说,营销上的成功已不仅仅是统计意义上的市场占有率,更应体现在拥有多少忠诚的顾客.特别是买方市场的确立,企业间的竞争日趋白热化.当前企业的竞争目标已逐渐由市场份额的数量(即市场占有率的高低)转向市场份额的质量(即忠诚顾客的数量),研究表明,顾客忠诚在决定利润方面比市场份额更加重要.可以说,忠诚顾客是企业竞争力的重要决定因素,更是企业长期利润的根本源泉.有效掌握顾客如今已成为我国企业生存的首要问题.本篇论文主要针对当前企业忠诚顾客的现状以及如何培养忠诚顾客的途径这两方面展开了一些讨论.其中先介绍了忠诚顾客的重要概念及企业培养忠诚顾客的必要性,然后概述了一下企业营销中忠诚顾客的现状及应该注意的问题,最后再针对现状提出了企业应该如何培养自己的忠诚顾客,分别从顾客的购买心理及培养忠诚顾客的基本途径这两方面展开讨论.论文结尾再对整篇论文作出了一些总结.

Along with the 21st century arrivals and economical globalization advancement intensifying,lets the enterprise more and more realize the customer is oneself survives and the development nuclear indignation said to the current enterprise that,in the marketing success already not merely was counts in the significance the market share,should manifest is having how many loyal customer.Specially buyer market indeed bamboo pole enterprise's competition day by day Bai Reni the current enterprise's competition goal gradually (namely market share high has caused nature □namely loyal customer's quantity by the market share quantity which changes market share),the research indicated,the customer is loyally more important than in the decision profit aspect the market share.It can be said that,the loyal customer is the enterprise competitive ability important determining factor,is the enterprise long-term profit basic fountainhead.Effectively grasps the customer now to become our country enterprise survival most important to ask how □this paper mainly did aim at the current enterprise loyal customer's present situation as well as raises the loyal customer's way these two aspects to launch some discussions.First introduced the loyal customer's important concept and the enterprise raise the loyal customer's necessity,then has outlined the question which in the enterprise marketing the loyal customer's present situation and should pay attention,finally aimed at the present situation to propose again how the enterprise should train own loyal customer,separately launched the discussion from customer's purchase psychology and the trained loyal customer's essential way these two aspects.The paper ending has made some summaries again to entire pape