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英语翻译Potential CompetitionIs there strong competition in the

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英语翻译
Potential Competition
Is there strong competition in the market segment currently?
Is the competition vulnerable in terms of price or quality?
Over the past several decades,for example,Japanese companies in a variety of industries targeted the U.S.market despite the presence of entrenched domestic market leaders.Some of the newcomers proved to be extremely adept at segmenting and targeting; as a result,they made significant inroads.In the motorcycle industry,for example,Honda first created the market for small-displacement dirt bikes.The company then moved upmarket with bigger bikes targeted at casual riders whose psychographic profile was quite different than that of the hard-core Harley-Davidson rider.In document imaging,Canon outflanked Xerox by offering compact desktop copiers and targeting department managers and secretaries.Similar case studies can be found in earth-moving equipment (Komatsu versus Caterpillar),photography (Fuji versus Kodak),and numerous other industries.
英语翻译Potential CompetitionIs there strong competition in the
潜在竞争
目前有强劲的市场竞争吗?
脆弱的竞争在价格和质量方面吗?
在过去的几十年里,例如,以一个行业为对象,尽管根深蒂固的国内市场与日本公司不同,加入了美国市场,但作为结果,新来者被证明是非常善于在细分和目标上取得重大的成绩的.又例如,在摩托车行业,本田公司第一次创造了小排量摩托车市场.然后,公司提出针对不同消费心理与“硬核”哈雷戴维森骑手生产高档配置的休闲大自行车.有文件显示,比如佳能提供的小型台式复印机;针对部门经理和秘书的施乐公司等.类似的案例中还可以找到推土设备(小松与卡特彼勒),摄影(富士与柯达公司),以及其他许多行业.
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