百度作业网英语翻译市场细分市场细分的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于20世纪50年代中期提出来
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英语翻译
市场细分
市场细分的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于20世纪50年代中期提出来的.
市场细分的含义
市场细分是指营销者通过市场调研,依据消费者的需要和欲望、购买行为和购买习惯等方面的差异,把某一产品的市场整体划分为若干消费者群的市场分类过程.每一个消费者群就是一个细分市场,每一个细分市场都是具有类似需求倾向的消费者构成的群体.
1.选定产品市场范围.公司应明确自己在某行业中的产品市场范围,并以此作为制定市场开拓战略的依据.
2.列举潜在顾客的需求.可从地理、人口、心理等方面列出影响产品市场需求和顾客购买行为的各项变数.
3.分析潜在顾客的不同需求.公司应对不同的潜在顾客进行抽样调查,并对所列出的需求变数进行评价,了解顾客的共同需求.
4.制定相应的营销策略.调查、分析、评估各细分市场,最终确定可进入的细分市场,并制定相应的营销策略.
市场细分
市场细分的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于20世纪50年代中期提出来的.
市场细分的含义
市场细分是指营销者通过市场调研,依据消费者的需要和欲望、购买行为和购买习惯等方面的差异,把某一产品的市场整体划分为若干消费者群的市场分类过程.每一个消费者群就是一个细分市场,每一个细分市场都是具有类似需求倾向的消费者构成的群体.
1.选定产品市场范围.公司应明确自己在某行业中的产品市场范围,并以此作为制定市场开拓战略的依据.
2.列举潜在顾客的需求.可从地理、人口、心理等方面列出影响产品市场需求和顾客购买行为的各项变数.
3.分析潜在顾客的不同需求.公司应对不同的潜在顾客进行抽样调查,并对所列出的需求变数进行评价,了解顾客的共同需求.
4.制定相应的营销策略.调查、分析、评估各细分市场,最终确定可进入的细分市场,并制定相应的营销策略.
Market Segmentation
Market Segmentation is the concept of the United States market Windhoek Ershimishi Jurists (Wendell R.Smith) in the mid-1950s to the past.
The meaning of market segmentation
Market Segmentation is marketing through market research,based on the needs and desires of consumers,buying behavior and purchasing habits,such as the difference in the overall market for a particular product is divided into a number of consumer-market classification process.Each group is a consumer market segments,each segment is similar to the consumers tend to demand groups.
1.Selected market areas.Companies should be made clear their trades in a range of products in the market,as a developed market development strategy.
2.Cited potential customer needs.From the geographic,demographic and psychological aspects of the products listed market demand and customer buying behavior of the variables.
3.Analysis of the different needs of potential customers.Different companies to a sample survey conducted on potential customers,and set out to evaluate the needs of variables,the common understanding of customer needs.
4.Formulate the appropriate marketing strategy.Investigation,analysis,assessment of market segments,and ultimately determine access to segments of the market,and to develop marketing strategies accordingly.
Market Segmentation is the concept of the United States market Windhoek Ershimishi Jurists (Wendell R.Smith) in the mid-1950s to the past.
The meaning of market segmentation
Market Segmentation is marketing through market research,based on the needs and desires of consumers,buying behavior and purchasing habits,such as the difference in the overall market for a particular product is divided into a number of consumer-market classification process.Each group is a consumer market segments,each segment is similar to the consumers tend to demand groups.
1.Selected market areas.Companies should be made clear their trades in a range of products in the market,as a developed market development strategy.
2.Cited potential customer needs.From the geographic,demographic and psychological aspects of the products listed market demand and customer buying behavior of the variables.
3.Analysis of the different needs of potential customers.Different companies to a sample survey conducted on potential customers,and set out to evaluate the needs of variables,the common understanding of customer needs.
4.Formulate the appropriate marketing strategy.Investigation,analysis,assessment of market segments,and ultimately determine access to segments of the market,and to develop marketing strategies accordingly.